Big Meat Heats Up the Plant-Based Protein Market.
Their products, and this vegan’s feelings, are mixed.
The plant-based protein market is exploding and Big Meat wants in!
This week, in a sign of the times, two large meat industry players, Tyson Foods and Perdue Farms, announced that they will be selling protein-rich products with decidedly mixed origins.
Tyson Foods, the world’s second largest processor and marketer of chicken, beef, and pork, unveiled a line of plant-protein enhanced products: Raised & Rooted.
Simultaneously, poultry giant Perdue Farms, unveiled a line of plant-enhanced nuggets, created in partnership with The Better Meat Co. Founded by plant-based advocate Paul Shapiro, Better Meat supplies plant-based ingredients to businesses eager for a piece of the plant protein pie.
What is Big Meat offering?
Tyson will be offering mock chicken nuggets (pea protein base with egg whites) and a blended burger (part beef and part pea protein).
Perdue is offering “next generation” chicken nuggets, called Perdue® Chicken Plus™. These…
