Should You Trade In Your Beef Burger for a Bloody Plant-Based Impossible Burger?

The mouthwatering plant-based Impossible Whopper. How does it stack up against the original Whopper?

Impossible Foods wants you to trade in your beef burger for a plant-based burger and aspires to make your transition seamless. Unlike its plant-based peers, the Impossible Burger ‘bleeds’, cooks, and smells like meat thanks to its secret ingredient, heme.

Should you make the switch? Can meat lovers have their cake and eat it too?

Since its exclusive launch through top chefs (such as Chef David Chang at Momofuku Nishi) and boutique burger chains such as Umami burger, the Impossible Burger has gone mainstream. Impossible Foods is one of several plant-based burger companies fuelling a plant-based fast-food feeding frenzy, at chains such as White Castle (Impossible Slider), A&W (Beyond Meat) and Burger King (Impossible Whopper).

With such wide reach, it’s a great time to ask yourself whether you should make the switch. The answer, it turns out, depends on what you care about.

Impossible Foods, and many other companies offering plant-based meat alternatives, have their roots in environmental and ethical motivations. The impact numbers reflect these priorities.

On the environmental front, the answer is a clear win for plant-based burgers.